A charity shop reduced all children's items to £1 or less in a bid to counter pound shops.

Save The Children, in Clapham High Street, Clapham, held the special day on July 26.

Children's clothes could be purchased for as little as 50p, providing cheap clothing for youngsters in the area.

All of the profits from the day were donated to Save The Children, which will go towards helping children in poverty internationally and in the UK.