Bizarrely, in the last year the UK public wanted to know what Brexit is. The public also wanted to know how to make slime and Londoners were intrigued about Zionism.
Unsurprisingly, in a year that took some unexpected political turns, the EU referendum and the US elections were both in the top 10 trending UK searches in 2016.
Euro 2016 just pipped Pokemon Go to the post to score the winning title.
The UK took political events seriously this year, asking Google ‘how to vote’ in the EU referendum, ‘where is my polling station?’ and ‘what is Article 50?’.
Prince Harry's girlfriend Meghan Markle was the most searched famous woman in the UK last year, with mixed martial artist Ireland's Conor McGregor topping the famous men.
Here are differences between 2016 and 2015:
Top trending searches UK wide 2016:
- Euro 2016
- Pokemon Go
- David Bowie
- Donald Trump
- Prince
- EU referendum
- Alan Rickman
- Olympics
- US election
- Deadpool
We may have to wait until 2017 to see Jeremy Clarkson again as he did not punch enough people in 2016 to get into the top 10.
Top trending searches UK 2015:
- Cilla Black
- Lady Colin Campbell
- Rugby World Cup
- Jeremy Clarkson
- Paris
- iPhone 6s
- Grand National 2015
- Jurassic World
- Election results
- Charlie Hebdo
Losing weight was less important to the UK public in 2016- it has been knocked off the top spot by Pokemon Go. Perhaps because people are playing Pokemon Go.
How to? UK 2016
- Play Pokemon Go
- Lose weight
- Stay young
- Go live on Facebook
- Vote for EU referendum
- Get an Irish passport
- Make slime
- Appear funny
- Apply for British citizenship
- Accept myself for who I am
Brain freeze was nearly top of the agenda in 2015 but has been totally disregarded in 2016. Appearing funny was deemed more important- as was making slime.
How to? UK 2015
- How to lose belly fat
- How to get rid of brain freeze
- How to lose weight quickly
- How to use the new Snapchat update
- How to register to vote
- How to make a pinhole camera
- How to work out percentage
- How to view the eclipse
- How to get Windows 10
- How to solve a Rubix cube
No doubt Brexit will still be in the 'what is' section in 2017
What is? UK 2016
- Pokemon Go
- Brexit
- The single market
- The EU
- A coup
- Article 50
- Bastille Day
- The weather forecast for the day
- Sky Q
- The mountain of butterflies
It seems the UK figured out what wasabi was in 2015 and did not need reminding in 2016
What is? UK 2015
- What is a penny black stamp
- What is an exit poll
- What is Leavers Lace
- What is 0 divided by 0
- What is a solar eclipse
- What is Ebola
- What is the Charlie Charlie challenge
- What is austerity
- What is je suis Charlie
- What is wasabi
London searches 2016:
Londoners were more interested in Prince and Alan Rickman than Donald Trump and not interested in getting an Irish passport or applying for a British citizenship. Perhaps they’ll be staying in the EU.
Staying young is not on London’s how to list compared to the UK in general, with how to take a screenshot on a Mac taking its spot. That stuff’ll keep you young.
Included in London’s top ten were anxiety, Zionism and autism instead of the weather forecast for the day, the single market, the EU.
London top trending 2016:
- Euro 2016
- Pokemon Go
- David Bowie
- Prince
- EU referendum
- Alan Rickman
- US election
- Donal Trump
- Olympics
- Deadpool
London how to 2016:
- Play Pokemon Go
- Lose weight fast
- Screenshot on Mac
- Lose belly fat
- Make slime
- Delete Instagram
- Contour
- Work out percentages
- Go live on Facebook
- Write a CV
London what is 2016:
- Pokemon Go
- Brexit
- Snapchat
- A coup
- Article 50
- Anxiety
- Zionism
- Autism
- Sky Q
- The Mountain of Butterflies
At least everyone is in agreement- we need to know how to make slime.
Matt Cooke, Head of Google’s News Lab in London said: “As ever, our annual Year In Search survey has shown a snapshot of what Britain cared about in 2016 and the results are fascinating.
“The diversity in the top 10 most trending topics of the year show how which political events have dominated the zeitgeist, how celebrities have touched our hearts and how sport continues to unite us.”
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