One of the nation's favourite bakeries, Greggs is tackling food waste and poverty with the opening of its new outlet shop.

Based on Cundy Road in Newham, East London, the shop is dedicated to selling unsold food from Greggs bakeries.

The new outlet shop is part of the company-wide initiative originally set up in 1972 to support socially deprived areas and to redistribute unsold food items.

The Cundy Road store is the 30th Greggs Outlet shop and the first in London, with a commitment to open 50 outlets by 2025.

Greggs hopes that by selling unsold, day-old food products at a reduced price, families on a tight budget will be able to spend less while still having access to great quality food.

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Parts of the profits from the Outlet shop are donated to The Greggs Foundation, which is later passed to local community organisations. 

As well as helping local communities, Greggs is also aiming to stop food waste. 

This is one of the UN's Sustainable Development Goals, aiming to halve per capita global food waste at the retail and consumer level by 2030.

Greggs CEO Roisin Currie said: “As a leading food on-the-go retailer in the UK, it’s important that we do our bit to put an end to food waste and help to tackle poverty, hunger and deprivation across all the communities we operate in.

"We have three channels for giving good food a second chance – we donate it to charities who can make use of it; we offer it to our customers at a discount via the Too Good To Go app; and we sell it at a discount through our Outlet shops.

"The expansion of our Outlet shop estate is a core part of the Greggs Pledge and a testament to the commitment we make every day in supporting our customers’ health, our communities, and our planet, that we are on track to deliver against our 2025 targets.”