Sports fashion giant JD has welcomed customers to its newly renovated Bluewater store which has doubled in size of the original and is hosting chances to win prizes this weekend.

The store located in Greenhithe opened its doors on Friday, June 28 after undergoing an extensive upgrade that has left the store “bigger and better” than before.

As part of the renovation, the store frontage has been increased by 27 metres and the store itself has doubled.

The redesigned space promises not only a selection of the latest seasonal products from leading brands like Under Armour, Nike, adidas, New Balance, and others, but also a remarkable shopping experience for all JD customers.

Over the weekend of 6-7 July, customers will be invited to partake in exclusive activities in store – with chances to win prizes.

Clothing label, Juicy Couture, will offer personalized embroidery on all brand products purchased at the store while Crep Protect, a popular sneaker care brand, will launch their “COP OR FLOP” game, offering customers the chance to win a pair of sneakers.

JD has also collaborated with Ballerz, a brand-new football experience at Bluewater backed by football stars Rio Ferdinand and Roberto Carlos.

As part of the promotional campaign for the newly redesigned store, fans have the chance to win a visit to the Ballerz dome and a JD voucher.

To enter into the draw fans must make a purchase at the newly reopened JD store and the draw shuts on July 21, 2024.

James Waugh, Centre Director at Bluewater, said: “Here at Bluewater, we’re pleased to be unveiling the new JD store following its major expansion.

“JD is among our longest-standing brands, having traded at the centre for over 25 years, so we’re sure our guests will be delighted to be able to shop an even wider array of products in the new and improved store.”

James Air, Director, Head of Group Acquisions at JD added: “JD are delighted to have worked closely with our partners at LandSec to deliver a major investment at Bluewater, doubling the size and frontage of our store.

“Bluewater is one of the very best retail destinations in the UK, where JD have been a popular presence for over 25 years when the centre first opened, and we can’t wait to see our cutting edge store environment delivers in 2024”.”