A towering 15-foot Elf on the Shelf Scout Elf will be seen all over Croydon this Christmas.

The 15-foot elf will embark on a journey across the town centre’s buildings and landmarks.

This addition to Croydon’s Christmas season marks the first time London has joined the exclusive, city-wide The Elf on the Shelf experience, which promises to charm locals and attract holiday visitors from across the UK.

In partnership with The Lumistella Company and Croydon Business Improvement District (BID), the giant Scout Elf installation follows similar campaigns in Bristol and Liverpool, making Croydon the latest UK town to host this holiday experience.

Running from Friday (November 29) through to Christmas Eve, the event invites families, friends and holiday explorers to discover Croydon’s festive side, with each location offering seasonal displays and festive photo opportunities.

To celebrate Croydon’s new holiday tradition, Croydon BID is launching a UK-wide competition to name this festive Scout Elf.

Residents and visitors are invited to make holiday history by submitting their best name ideas on Instagram with the tag @CheckOutCroydon and the hashtag #ScoutElfInCroydon.

The winning name will be revealed on Monday 25th November, with the winner receiving a £100 Pandora™ gift card.

The Croydon Scout Elf will make appearances at eight town centre locations, including:

BOXPARK Croydon – November 29

North End – December 4

Streeter Marshall Solicitors – December 7

Fairfield Halls – December 10

Croydon Town Hall – December 13

OurSpace Community Hub – December 16

Whitgift Centre – December 19

North End – December 22