Sutton Council is taking part in the Keep Britain Tidy scheme to tackle motorists throwing rubbish from their vehicles.
Drivers will be reminded of their responsibilities to keep roadsides free of litter during a month-long poster campaign.
The authority decided to take action after issuing 100 fines for littering offences in the past year.
Councillor Colin Hall, executive member for the environment, said: “There’s no excuse for dropping litter out of your car. It’s really antisocial and we know people hate seeing litter on our streets.
“When we ask people what the council should be doing, keeping the streets clean and tidy is always a top priority.
“That’s why we come down hard on anyone seen littering in the borough.”
Phil Barton, Keep Britain Tidy chief executive, said: “Dropping litter from a car is disgusting and makes our roadsides look like a dumping ground. We want to encourage motorists and passengers to take litter home rather than hurling it on roads.”
Council officers give offending motorists £80 fixed penalty notices, reduced to £50 if paid within 10 days.
Residents are being asked to contribute to a national database by reporting incidents of rubbish dropped from cars at keepbritaintidy.org.Sutton Council is taking part in the Keep Britain Tidy scheme to tackle motorists throwing rubbish from their vehicles.
Drivers will be reminded of their responsibilities to keep roadsides free of litter during a month-long poster campaign.
The authority decided to take action after issuing 100 fines for littering offences in the past year.
Councillor Colin Hall, executive member for the environment, said: “There’s no excuse for dropping litter out of your car. It’s really antisocial and we know people hate seeing litter on our streets.
“When we ask people what the council should be doing, keeping the streets clean and tidy is always a top priority.
“That’s why we come down hard on anyone seen littering in the borough.”
Phil Barton, Keep Britain Tidy chief executive, said: “Dropping litter from a car is disgusting and makes our roadsides look like a dumping ground. We want to encourage motorists and passengers to take litter home rather than hurling it on roads.”
Council officers give offending motorists £80 fixed penalty notices, reduced to £50 if paid within 10 days.
Residents are being asked to contribute to a national database by reporting incidents of rubbish dropped from cars at keepbritaintidy.org.
• Find out about more local green groups at greenguardian.co.uk
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