Australian skincare and cosmetics range Natio has set up shop in the beauty hall of Croydon Debenhams.
Natio is hoping its plant-based products will be a hit in Croydon after success Down Under.
The store in Croydon is one of 20 planned in the UK, following openings in Cardiff and Manchester.
While luxury goods could be expected to suffer as a result of the economic downturn and falling disposable income, a recent Business Link London survey found the health and beauty sector is actually one of those most likely to grow in Croydon over the next 12 months.
A spokesman for Natio said: “Croydon was an obvious choice because of its great location.”
Debenhams has over 150 stores nationwide, and recently announced that it aims to create 1,200 new retail jobs this year.
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