A gentle stroll down Egham’s traditional British High Street will bring back a nostalgic aura of social buzz and friendly competition. However this appreciation has been tainted by the harrowing and dreaded ‘recession.’ Stores regularly cascade into administration leaving only relics, reminders of the burdens of an unpredictable economy. Yet, among the turbulence, boards and clutter there is an unassuming strength - the Charity Shop.

Since 1941, Britain’s Charity Stores have held a strong and glorious position at the heart of practically every High Street. So how does a store which relies on donation and consideration, manage to beat off the depressing cloud which has engulfed their primary market- the public?

My recent research has concluded that although a slight depletion within the ‘average spend’ per customer has to be acknowledged, the popularity of the Charity Shop seems to have ‘increased’ in the midst of the recession.

It is further suggested that due to the inflation of recognised brands and online shopping, the customer has ‘turned’ towards a cheaper alternative- one which heralds the feel-good promise to help and aid those who may be less fortunate. While for many 2010 may be an intimidating prospect, for the Charity staff there is always a glowing optimism.

Overall, I believe that there is a predominant factor contributing to the store’s resilience- Egham’s wonderful staff. Not only do they provide an admirable service to both Community and Charity, but also give the stores a well-respected status, as simply and truly indispensible.