Reality TV star Joey Essex will become Joey Croydon for a day when he opens a Christmas Grotto just for adults.
The Only Way is Essex star will be at Centrale’s Christmas Grown-up Grotto on December 3 and has promised to even change his name for the day to show his commitment.
He said: “I’m looking forward to being Joey Croydon for the day. I think Essex and Croydon are quite similar really. When you go out here you can see everyone makes an effort with fashionable clothes.
“Other places might give people from Essex and Croydon stick, but they’re just jel because they know we look reem.”
The grown-up grotto, which opens at 1pm on December 3 will see visitors offered pampering sessions or take part in a free styling sessions.
Shoppers who have spent £20 or more at any Centrale store that day will get the beauty treatments for free.
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