Love Wimbledon are launching a campaign to clean up the borough's streets.

As part of the campaign people are being encouraged to dispose of their chewing gum responsibly, as it is the single most littered item.

The pavements from Kaldi Coffee to the Alexandra Pub and from Little Waitrose to Elys on the corner of Worple Road, have all undergone a deep clean.

The gum has been removed by an experienced sub contractor, prompting positive feedback from residents and businesses.

Love Wimbledon Manager, Helen Clark Bell said: "Cleanliness of Wimbledon is such an important factor as people judge an area based on its appearance and cleanliness.

"Although we want our town centre to be clean for Olympic visitors, we won’t stop there.

"We have put in place future plans to clean up all the streets in the Wimbledon Business Improvement District area and keep them clean with an on-going maintenance programme."