Every child at a Battersea primary school will soon be sporting a new jersey thanks to the Black Farmer.

Wilfred Emmanuel-Jones, better known at The Black Farmer, the name of his food branding company, has shown his support for St George’s Primary School by buying each pupil a brand new school jersey.

The producer grew up in a deprived area in Birmingham, and describes himself as ‘poor boy, done good.’ He is a passionate advocate for giving under-privileged children a head start, as he left school with no qualifications and climbed his way to the top.

St George’s is located in the most socially deprives part of Wandsworth borough. The area falls within the top 2% of deprivation nationally.

After visiting the children last year, Wilfred was struck by the similarities with his own childhood.

Mr Emmanuel-Jones said "It’s a small gesture, but one that I hope and believe will give these children a sense of pride and motivation within the school community."

Headteacher, Sarah Collymore, said "We became involved with The Black Farmer when he came to speak to our Year 6 children in 2011. They were really inspired by his story and keen to meet him again. As he had such a smart clothing line, we thought it was the perfect opportunity to approach him and see whether he would be able to support us with our smart new uniform."