Samsung and Vodafone 360 have announced the joint sponsorship of The Big Game 2 at Twickenham on December 27.
The sponsorship is to support the launch of the Vodafone 360 Samsung H1 handset - the first in a number of handsets which delivers Vodafone 360 (www.360.com), a brand new set of internet services for the mobile and PC which gathers all of a customer's friends, social networks and online communities, entertainment and personal favourites (like music, games, photos and video) in one place.
Mark Mitchinson, vice-president, Samsung Mobile UK and Ireland, said: "We're really excited to be sponsoring what's set to be a fantastic family event; one of the biggest ever held in club rugby that I feel will surpass the astounding achievements and overriding success of last year's spectacle.
"It's also the perfect platform for Vodafone 360 and the Samsung H1 handset which will undoubtedly resonate with the thousands of fans attending The Big Game 2."
Commenting on the partnership Mark Evans, Harlequins’ chief executive officer, said: "We are thrilled that Samsung and Vodafone have joined forces to sponsor Harlequins' Big Game 2. They witnessed the success of last year's event and saw the potential of being involved with this year's Big Game 2.
“Quins Vs Wasps on 27th December 2009 will be even bigger and better and with what will hopefully be a full house inside Twickenham Stadium, there is a fantastic opportunity for Samsung and Vodafone to get in front of over 80,000 fans in addition to the sizeable television audience.
"They will also be contributing to the supporters matchday experience with activities and promotions planned in the Guinness Village at Twickenham Stadium pre-match and entertainment at half-time to complement what we already have going on throughout the day. We are delighted to have them on board and we look forward to working with each other to develop a mutually beneficial partnership."
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