Chelsea Football Club is opening a new retail store in Kingston at the end of the month.

The store, in Clarence Street, will sell an extensive range of club merchandise, Adidas replica and training wear along with a shirt printing facility to allow fans to customise their team shirts.

Fans will be able to buy match tickets, when available, and collect pre-ordered tickets direct from the shop. Stamford Bridge stadium tour and museum tickets alongside memberships will also be sold in store.

Outside SW6, Kingston has one of the most heavily populated areas of Chelsea supporters and its high street, outside of Oxford Street, is the busiest in the UK.

Richard Milham, head of merchandise for Chelsea Football Club, said: “We are excited to be opening a new store in the Kingston town centre that has over 22 million visitors per year. This will be an extension of the megastore at Stamford Bridge and will cater for all age groups and stock a wide range of different fashion collections.”